Sales Funnel Components
A collection of questions regarding Lead Magnets, Tripwires, Core Offers, Profit Maximizers, Cross Promotions, and Affiliate Promotions/Programs. We are constantly updating this part of our Help Center, so check back regularly for more answers to your most pressing Sales Funnel questions!
Launching
- What is the BEST Marketing Strategy?
- How do we actually start profiting with our funnel?
- Why would I need a CRM? What will it help me with exactly?
- Do you know of any examples that use another marketplace like eBay, Etsy to use a lead magnet, tripwire scenario?
- Can you recommend a lead conversion tool that integrates with Infusionsoft? I need something that can handle pop-ups, in-line forms, lead boxes, etc.
- How do you stay motivated to work at your current job when your mind just keeps racing to do something more exciting?
Affiliate Promotions & Programs
- How do I start my own affiliate marketing system and attract bloggers to partner with?
- Can you offer advice on affiliate marketing from the perspective of a business owner? Is it a good way to acquire traffic, or is it spammy?
- Do you have any tips on running an affiliate program? What tools did you use to run it?
Cross Promotions
Core Offers
- Is it okay to have my main offer plus a pop-up or sidebar call to action to opt-in? I don't want to lose people who don't buy.
- What places other than my website and Amazon can I use to sell my product?
- What would you suggest as an LMS for an infoproduct where people are earning a certificate?
- I'm writing a book and want to sell 30,000+ copies in the next year. How can I get initial sales and reviews on Amazon?
- What would you recommend I use to sell my online course with?
- Does using an appointment setter in your funnel help generate better results?
Tripwires
- I want to create a mini-course for my Tripwire. How do you build a mini-course? What tools do you use?
- My concern with creating a 15 minute phone call or strategy, or even a webinar, for part of my funnel that people might stay away because it's like inviting a cold call/sales pitch.
- How soon should the tripwire be presented after someone has opted into a lead magnet?
Lead Magnets
- Is there a template or coding lesson I can learn on how to produce a home page like Quick Sprout, Nutrition Secrets, etc.?
- Should I use one landing page for all of my info-courses or multiple landing pages with different lead magnets?
- Is it better to use UnBounce, or customize your own Wordpress landing page?
- I have a lead magnet in PDF format, and I want the customer to "book a consultation" next. Should I put links and call to action buttons in the PDF document to send readers to the booking form?
- How can I obtain bulk eBooks at a reasonable cost, and how is it best to distribute them? I'm thinking I'll offer it as a "sign-up incentive".
- What Opt-In tool offers the most customizable and well designed leadbox templates?