NEIL: You are going to have to test it. What I've found is that blogging, images, and even videos do well or poorly mainly due to headlines and text. If within a few seconds you can't grab someone's attention you won't do well no matter how amazing your content, image or video is.
Another Take: There is no one-size-fits-all answer to these questions. This all comes down to the specific demographic you're targeting, your market, and your product. As we teach in the program, you can't be all things to all people. You have to choose a specific group of people and then market to them directly and as specifically as possible.
Secondly, it's not a great idea to choose between social media or your website. They should work congruently together, as much as they possibly can. Social media is the human face of your business where you personally connect with people. Your blog is the professional demonstrator of your business where you show your knowledge and trustability. They should work together.
If you can only focus on one right now, then you have to first know how your demographic is looking for or talking about your industry/product/service already. Are they chatting on Facebook? Are they looking for you in search engines? Are they hanging out on Instagram or Pinterest? Are they swapping links on Twitter? You should find out where they are hanging out and connecting with your competitors and imitate what already works–just to get started.
If you find they hang out on Facebook specifically, then put more attention toward your Facebook. If you find they look up videos on Youtube all the time, then put your energy into optimizing your youtube videos. Go where they already are.
Our advice is to choose one social media outlet (like Facebook) while you put your attention into your blog. Write blogs once or twice a week. Post social media updates frequently. Then do a short ad campaign for 2 weeks. Give yourself a budget of $20-$50 a day. Target a specific group of people with your ads (do NOT be general with your targeting or you'll get terrible results). See what they respond to best. Give it AT LEAST 2 weeks to see how it performs. Are people signing up? Are they giving you their email? Are they buying from you?
Most of the time the performance problem isn't the tool someone uses, but rather how they are using the tool. If you aren't targeted with your ad, if you don't have a compelling or clear message with your ad, and if you don't have a good offer... Then the way you try to generate traffic or promote yourself isn't going to matter. So make sure whatever you are doing, you are targeting a specific group of people, that your ad is compelling and clear, and that you are giving them an offer that is attractive.
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