Advertising
Google Ads, Facebook Ads, ad networks, cross-promotion... There are so many options when it comes to advertising! Which is why we've created this handy category in our Help Center.
Retargeting
- I set up a Facebook pixel on my site. I've had visitors, but they aren't showing on the pixel. Am I doing something wrong?
- I need to use multiple pixels, but Facebook will only allow me to use one. Help!
- Someone told me that if you have a list of emails you can plug them into Facebook and target those people. Is that true and if so how do you do that?
- Can I sell my retargeting pixel ad space?
Troubleshooting Ad Campaigns
- Is there a way of the ad showing to people who like your competitor's Facebook page?
- When split testing ads, should I copy the ad set and do it there (so every ad set has one ad)? Or should I keep the same ad set and put it in the ads section (so the ad set would have 2+ different ads)?
- If I'm running a contest as a promotion, should I wait until the end of the contest to email participants?
- What’s considered a good CTR for a Google Adwords campaign?
- I have heard that higher click-through rates, on Google Adwords, attract a better bid multiplier on associated clicks (so you pay less). Is this true or a myth?
Putting Ads Together
- Do I need a Facebook business page to run ads?
- Can I pay for Facebook ads using someone else's credit card?
- What does it mean to optimize for clicks by manually bidding for clicks?
- Any tips on the best paid advertisements tactics / strategics to market on LinkedIn for Enterprise Customers?
- What is the best way to market product integrations?
- How can I track traffic to the ads that I sell and place on my site?