Troubleshooting Ad Campaigns
Ad campaign mystifying you? In this section we answer your questions about optimizing and trouble shooting campaigns.
- Is there a way of the ad showing to people who like your competitor's Facebook page?
- When split testing ads, should I copy the ad set and do it there (so every ad set has one ad)? Or should I keep the same ad set and put it in the ads section (so the ad set would have 2+ different ads)?
- If I'm running a contest as a promotion, should I wait until the end of the contest to email participants?
- What’s considered a good CTR for a Google Adwords campaign?
- I have heard that higher click-through rates, on Google Adwords, attract a better bid multiplier on associated clicks (so you pay less). Is this true or a myth?