Usually, the best way to get a good following is to create a "circle of influence."
Find people that are in your general industry or niche, and begin to follow them. Give valuable comments and retweets to their discussions. Add them to a personal list (like, "Awesome Hot Sauce Makers" for example). Then send them personal messages telling them you appreciate them and found X valuable (fill in X with something they recently did or tweeted about).
Usually, in a few weeks (if you're diligent) this can get you a follow back, or put you on one of their own lists. And then their followers are likely to check you out. At the very least, it will get you retweeted–which is exposure.
Your goal is to be a valuable member of a circle of influence. For example, you might really love sassy copywriters. So when you want the attention of a sassy copywriter, you would want to retweet them, add to their conversation, and DM. If they're doing free webinars, you could tweet quotes out from the webinar that they have said. You might ask them if you can email my notes to them, so they can share with their followers–in a DM. This has, almost without fail, convinced the copywriter to follow me back, retweet me, and generally acknowledge me on their twitter feed to their followers.
(This has, almost without fail, convinced the someone to follow Amaya back, retweet her, and generally acknowledge her on their Twitter feed to their followers.)
Does this take work? Yep! But it's worth it, because it has gotten me clients, followers, and exposure that comes from genuine interest, and not a valueless robot (as there are many of those on Twitter too).
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