The Advanced Marketing Program is set up to release a new module every week, over the course of 45 weeks.
This is a broad overview of everything that’s included in the modules of AMP. Please note that the order of the modules may change based on feedback. The content may also change based on feedback that we receive from members. We’ll do our very best to update this doc based on those changes, whenever we can.
Module 1: Target Market Insights and Data
To begin AMP, we want to get you in the right mindset and set up some benchmarks. Having the right mindset can be everything as you face adversity and challenges in your business. It’s important to set benchmarks for where you are now, so you can look back at your progress in the future and see how far you’ve come. You also want to note down how much you know about your target market–since this is what your product/service should revolve around and cater to! If you don’t know the answers to some of the questions in the exercises for this module, that’s okay! As you progress forward in the program you’ll gain deeper insight and be able to answer those questions with more clarity.
Module 2: Competitive Intelligence, Part 1
How well do you know your direct competitors? How about the competitors that seem light years ahead of you? In this module, we go over several different tools that will help you gain the competitive edge and learn important information about your competitors. Remember: there is no one-size-fits-all tool to use. All of these tools have unique strengths and weaknesses. The best thing you can do is try the tools with the free trials, and decide which one you like the most! (Neil Patel personally loves SEMRush, which we will cover in an updated version in this module.)
Module 3: Competitive Intelligence, Part 2
We continue with building your competitive intelligence, by creating swipe files full of ads, landing pages, and figuring out the buying pattern of the people our competitors are targeting. Also, if you’ve ever wondered how a competitor built their website, we have a tool in this module that helps you uncover how you can reverse engineer technology.
Module 4: Branding and Core Story
Can you identify the most powerful and persuasive asset of your business? It’s your brand. And there is a scientifically proven method of building your brand for deeper connections with your audience. In this module, we cover the essentials of crafting a brand, telling your brand story, naming products, and creating a UVP and USP.
Module 5: Persuasion Essentials, Part 1
In this module we cover what ethical persuasion is, and why it’s important to your business. This includes the fundamentals of understanding persuasion as a psychological selling tool, why you should care more about what your client is experiencing and saying than what you have to say, and how you can set yourself up to be a leader in your industry. These are all tools we use in later modules having to do with sales writing and content marketing.
Module 6: Persuasion Essentials, Part 2
Continuing from Module 5, we learn a little bit more about advanced persuasion techniques, What NOT to do, and some time-tested persuasive sales techniques. This gives you a well-rounded foundation for being a better persuader and communicator with your target market.
Module 7: Crafting a Sales Process: Overview
Do you have a well-thought out and engineered sales process? This is a MAJOR step towards growing your business and being more successful. In this module we give you a walk through the sales process that we recommend, re-review competitive analysis as it pertains to your sales process, and help you begin to define your own sales process.
Module 8: Writing Compelling Copy
Grab yourself a cup of coffee, these lessons dive deep! We’re going to give you the fastest possible lessons on copywriting for your business. Before you can even begin to formulate your sales pages and funnel, you need to know the process for writing effectively. You’ll want to download the lesson MP3s on this one, and listen to them over and over again. Copywriting has the biggest effect on how your sales funnel converts.
Module 9: Creating a Lead Magnet
The best asset you can collect from your target audience is their contact information. In this day and age, the majority of internet users won’t freely give you their contact information without getting something in return. This is step one in the sales funnel process: creating a lead magnet. We walk you through how to choose a lead magnet, give you over 20 examples, and give you a checklist for your lead magnet landing page.
Module 10: Creating a Tripwire
Now that you’ve gotten your target market’s contact information… The next step is to transform them from a simple opt-in, into a buyer. This actually changes the psychology of your buyer! Which is why it’s important you do this sooner rather than later. In this module, we talk about that first initial offer you make to your client–your tripwire. And we even provide you with a zip file full of examples you can look at!
Module 11: Creating a Core Offer
At the center of your sales funnel, is your core offer. This could be a product, a bundle of products, a service, or an info-course. This module offers you some guidance on formulating your core offer, making it irresistible, and optimizing it for the best possible conversion.
Module 12: Additional Core Offer Sales Resources
This short module will give you pointers on creating landing and sales pages and refining your pitch. We also include a guide that breaks down 6 of the greatest performing direct mail letters.
Module 13: Creating Profit Maximizers
Do you know the best time to sell your next offer? Right after someone has purchased your core offer! Having a set of profit maximizers on hand is a great strategy to improving the ROI of your sales funnel, and offering additional value to your list of buyers. We cover profit maximizers in this module, including using a CPA or JV offer as a profit maximizer in your funnel.
Module 14: Writing Compelling Email Sequences, Part 1
As we’ve stressed through this course so far, having a list of emails is an integrally important part of your marketing plan. In this module, we cover the foundation of creating email sequences that draw your email list closer to your brand, entice them to buy your offers, and take them from the psychology of a simple opt-in, to actually using your product/service.
Module 15: Writing Compelling Email Sequences, Part 2
“What gets measured gets managed,” is an often repeated saying–one that the team behind AMP firmly believe in. So for this module, we give you the basic foundation for setting up key performance indicators of your email campaigns. You will also learn how to measure different aspects of your campaign to track how it’s performing. We include quite a few different tools in this module, so make sure you grab them all!
Module 16: Lead to Customer Conversion Sequences
Now that you understand the foundation of email marketing, we can dive into some fast-track email conversion sequences. In this short module, we share the conversion sequence that Neil Patel uses, and how you can use it in your business too. Don’t forget to catch the email deliverability lesson at the end. After all, your email campaigns won’t perform if they aren’t delivered to your list!
Module 17: Creating a Converting Webinar
Webinars are being used more now, than ever, by online marketers. Heck, even Neil used one to promote his AMP program! In this module, we walk you through each step of writing an effective converting webinar. We also include guides for tools you can use to set up your webinar.
Module 18: Writing Winning Video Sales Letters
Video Sales Letters (VSLs) are a middle ground between a long-form written sales letter and a webinar. They have to be short and punchy (no more than 24 minutes), but they also must convince the viewer to buy. How do you do both? Watch this lesson to learn the essential steps to writing an effective VSL, as well as how to set it up for your funnel.
Module 19: Long Form Sales Methodologies and Principles
Does the idea of pitching or selling to someone make you nervous? Does it make you feel like a fraud? Does it make you feel uncomfortable? You aren’t alone. Most people are incredibly uncomfortable with the idea of actively selling their offers to their audience. There is a way of changing your mindset and the method by which you sell so that you don’t feel this nagging insecurity. And in this module, we talk about how to make that change–because many of you will be consulting with your potential clients on the phone or in a strategy session, as part of your sales funnel.
Module 20: Traffic Tracking, Part 1
As we said before, “What gets measured gets managed.” This module begins our deep dive into tracking the progress of your sales funnel. This includes lead source tracking and optimization, metrics, data, and KPIs, the math to tracking conversion, and user tracking (via Google and a few other tools).
Module 21: Traffic Tracking, Part 2
While we covered the basics before, this module dives deeper into tracking your email sequences for performance. This includes link tracking, a review of segmentation, google analytics for email tracking, tracking the overall campaign for performance, lead tracking (both active and inactive leads), and a few resources you may find handy.
Module 22: Traffic Tracking, Part 3
What budget should you start with? Where can you look for initial targeting ideas in an ad campaign? How can you troubleshoot a promotional campaign that has bad ROI? And when do you know to cut off a campaign because it isn’t performing well enough? This module answers each of these questions.
Module 23: Retargeting and Pixels
Retargeting leads with additional ads and messages can increase your ROI by as much as 24%. In this module, we teach you everything you need to know about retargeting for the best possible ROI.
Module 24: Paid Media Overview & Swipe
Are you ready to start setting up some ads and promotions? We’re finally diving into the art of advertising online! In this module, we cover some basic overview information and suggested swipe tactics before you get started with your advertising campaigns.
Module 25: Paid Media, Part 1
This module is devoted to, what we believe, is a cornerstone of online marketing today: Facebook advertising. It’s affordable, has precise targeting, and is accessible to just about every market today. We’re going to go through each type of ad, and 3 different strategies you can use to go from cold leads to red-hot buyers, all with Facebook ads.
Module 26: Paid Media, Part 2
In this module, we cover the foundations behind a plethora of social media advertising channels. This includes Linkedin, Pinterest, Periscope, Instagram, Youtube, and Twitter ads.
Module 27: Paid Media, Part 3
For this part of the AMP Paid Media modules, you’re going to learn about PPC ads, ad networks, offline ads, and affiliate networks.
Module 28: Paid Media, Part 4
In the last module devoted to paid media you’re going to learn about CPA networks, traffic agencies, mobile ads, and google ad word content networks. This will conclude our paid media modules, and give you a broad understanding of the many ad types available to your business today.
Module 29: Content Marketing Essentials, Part 1
What is content marketing? Why should it matter to your business? And how do you get started? In this module, we answer these questions and get the gears in your mind moving ideas around for your content marketing plan.
Module 30: Content Marketing Essentials, Part 2
“But wait, I’m not a writer!” That’s what every blogger said when they first started. Thankfully, you don’t have to go down the long hard road that bloggers of the past have gone down. Instead, you can use this module to learn how to write like a pro, grab a few writing templates, overcome your roadblocks, and revisit crafting a winning headline.
Module 31: Content Marketing Essentials, Part 3
You’ve gotten into your writing mojo. Now it’s time to learn about publishing content, managing your content, generating clickable content, and creating a long-term editorial calendar. This is the secret behind most major blogs that convert visitors into buyers! It really comes down to planning, testing, and optimizing over and over again.
Module 32: Content Marketing Essentials, Part 4
You’ve got a killer set of articles and an editorial calendar that you just know is a winner. Now how do you get your articles seen? In this module we cover promoting your content, building external links to your content, as well as how to get on some huge media websites.
Module 33: Building and Curating a Content Network
You’ve seen it before… Someone who was relatively unknown somehow gets published on a bigger blog. How do they do it? In this module, we walk you through not only how to curate a strong content network where you are guest posting on bigger blogs, but also how you can gain top-tier guests for your blog as well.
Module 34: Delegating and Outsourcing
When you have a million things to do to make your business a success, getting things done can become more about putting fires out than actually progressing on your tasks. In this module, you’ll learn the importance of delegating tasks that aren’t the best use of your time. You’ll also learn how to set up ads to hire qualified and affordable contractors to help you.
Module 35: Strategic Partners and JVs
The most powerful businesses in the world form alliances with one another, to give their clients outstanding value. In this module, you’ll learn about forming strategic partnerships and choosing complementary businesses to JV with.
Module 36: Creating an Info & Consulting Product, Part 1
Have you wanted to create an info course but don’t know how to get started? In this module we walk you through formulating, writing, and creating an info product. If you have expertise in something, all that’s required is the ability to break down your expertise into smaller and more palatable pieces for a newbie to understand.
Module 37: Creating an Info & Consulting Product, Part 2
Most infoproducts lead into an offer for consultation or coaching with the product creator. This module walks you through the steps of upselling within your course, bundling certain offers, and creating a group coaching model.
Module 38: Product Launch Big Picture
Are you wanting to do a large product launch? This module gets you started with the mindsets and prerequisites for successful product launches.
Module 39: Instant Start Live Launch
The first type of launch that we cover is the Instant “Live” Launch. We’re going to walk you through the steps to quickly launch your product funnel, in a “live” type of approach.
Module 40: Momentum Launch
The second type of launch that we cover is the Momentum Launch. This launch is for those who are wanting to build momentum with their existing list. We walk you through how to craft the funnel, all the way to delivery and feedback.
Module 41: Multi-Tier Launch
Do you have several products you want to launch simultaneously? Then the multi-tier launch is for you. We walk you through the process of creating the launch map for the many different offers you have, setting up continuity offers, and more.
Module 42: Engineering a Rolling/Evergreen Launch
Are you looking to set up a funnel that has an “evergreen” launch? This module covers rolling launches, where you set up a funnel and then continually optimize it for long-term use.
Module 43: Conversion Optimization, Part 1
Wow! You’ve gone through the very time-consuming and often patience-testing task of creating a sales funnel. At this point it should be live, you should be promoting it with ads of some sort, etc. Once you’ve gathered some data on the effectiveness of your funnel, it’s time to begin testing it for conversion optimization. In this module, we go into why we test for mastery, an overview of A/B split tests, the usefulness of heatmaps, and beginning to test your squeeze pages.
Module 44: Conversion Optimization, Part 2
In the second part of our conversion optimization modules, we’re going to cover landing page conversion testing, sales page conversion testing, email test variations,pop-up performance testing, and the various conversion tools and resources that are available to you.
Module 45: Automating and Scaling
Welcome to the last module of the AMP program! To finish out your year of learning, the last module is all about automating and scaling. There are a million different ways that this can be done–so this module covers some of the broader strokes and mindsets behind automating and scaling your business for bigger results.
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