There are a lot of choices out there and they all have unique strengths. You'll want to choose your email service provider based on:
- How big is your email marketing budget?
- How many people are currently on your list?
- On average, how many people are added to your list each month?
- How often do you send emails to your list?
- How much segmentation do you require?
- How much automation do you require?
- What kind of reports and data do you want from your email marketing?
- What kind of deliverability rate does your prospective EMS have? (You want it to be the best deliverability rate possible. This can also vary from market to market.)
Here is our take on the best solutions:
- For Beginning Email Marketers: MailChimp or Aweber
- For Intermediate Email Marketers: GetResponse
- For Advanced Email Marketers: Marapost and/or Infusionsoft
But remember! If your marketing is weak, the best EMS in the world isn't going to help. The most important thing to focus on is doing great marketing and then you can use whatever EMS you're comfortable with in terms of pricing and features.
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