NEIL: I would start off with a blog that educates. For example, I have been sued many times and I never knew about business insurance when I first started. You can write articles like X Mistakes You Ought to Avoid With Your New Business (needs a better title).
Also, watch this video as it will teach you everything about blogging.
Another Take: One way to get content ideas is to just answer peoples questions. This can also be a very effective 'offsite' way to drive traffic. Check out Yahoo Answers or Quora.
For example, search "insurance" on quora and you will see all these things people want to know. Then just answer people's questions with anecdotes, examples, stories and data and you've got a post! Neil published a cool post on this not too long ago.
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