Besides Spyfu for looking at AdWord spend, is there a tool to learn how much per lead that a competitor is grossing?

You can see if they're on Offer Vault. Usually, they'll give you conversion numbers (like % of sales out of all the leads/traffic). Then you can average out their funnel total, and get a rough estimate. But generally speaking, usually, if they don't directly reveal it somewhere (which beware, people tell fibs), we don't know of a tool that can collect that information for you.

Typically though if a company is spending a lot on ads and their position is high on the ad spots, then their offer usually converts well.

Here are a few other tools to check out for looking at competitor's paid ads: 

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