NEIL: Yes, we used to do this at KISSmetrics and Crazy Egg. All you have to do is go to jobs.problogger.net and post a job opening for a blog manager. Look for someone who can maintain and write...
When picking someone, find someone who knows your space, writes in a way that you like, and has a track record of getting good social shares on content they have written.
MIKE: I know companies that do this but the service is very expensive. Typically a good company is going to need writers and a content manager. The process of coming up with great content ideas, scheduling posts, writing the articles, editing, etc. is a lot of work. I think the company I know starts around $7,500 per month to do it all for you.
Another Take: Another idea is to manage the content strategy in-house then outsource a lot of the writing to Upwork. While it might depend on the business, we believe it's important to oversee the content in-house i.e. research the topic and technical SEO, plan the syndication strategy, set up goals, etc.
If you manage this in-house, most of the work can be accomplished in under 2 hours and you'll pay around $20-$30 to have someone from Upwork write 1,500+ words. If you're writing about 1 blog per week and spending about $75-$100 per blog.
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