Does sending an email to your list that asks, "What keeps them up at night OR what is your biggest frustration in business right now?" actually works?

Yes, they can work, but most are written poorly. Neil advices staring them off this way...

Hey {first name},

First off I want to thank you for being part of [X community]. I

really appreciate it because without you, the community won't be the same.

To show my thanks, I want to do something for you... but before I do, I need to first find out how I can help you.

If you could answer this question..... I would truly appreciate it.

Because then I can create a [product or service] that will benefit you.

Cheers,

[Signature]

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